Google Cloud:
"Google Cloud Platform enables developers to build, test and deploy applications on Google’s highly-scalable and reliable infrastructure. Choose from computing, storage and application services for your web, mobile and backend solutions." [1]
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Apples cloud and how it works
"Cloud storage is a growing tech trend. Making use of cloud computingtechnology, cloud storage services give you password-protected access to online storage space. You can upload files to this storage space as a backup copy of content from your hard drive, as additional space to supplement your hard drive, or just to make those files available online from other computers or mobile devices.
Apple's cloud storage product, iCloud, is designed to work seamlessly with all your Apple devices connected to the Internet. For example, you can upload photos from your iPhone and access them from your MacBook, upload music from your MacBook to listen to from your iPod Touch, or upload an important document from your Mac desktop to access from your iPad when you're on the go.
But iCloud isn't Apple's first online storage service. MobileMe was iCloud's long-standing predecessor, offering synchronization services for an annual subscription fee. MobileMe's primary purpose was to keep certain files synchronized between multiple devices. This included e-mail, contacts, calendars, browser bookmarks, photo galleries and Apple iWeb and iDisk services. Though MobileMe was tailor-made for Apple products, it also gave users the option to synchronize data from non-Apple computers." [2]
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Facebook Open Graph:
"Facebook Connect allows people to sign in to an external website using their Facebook account. It was highly successful and within a year, it had 100 million users on Web and Mobile sites.
In April of 2010, Facebook launched it's "Open Graph" API. What this platform does is let you do much, much more than just connect your site to Facebook. It's a new set of programming tools that let's you get information in and out of facebook." [3]
"Open Graph lets apps tell stories on Facebook through a structured, strongly typed API.
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People use stories to share the things they're doing, the people they're doing them with and the places where they happen. Open Graph lets you integrate apps deeply into the Facebook experience, which increases engagement, distribution and growth." [4]
[8]Location Based Services:
"Location Services (LCS) use the (geographical) location of mobile user equipment (UE) to offer a range of value added services to consumer and enterprise users.
Location Based technologies offer MNOs the opportunity to deliver contextual services. As such services are specifically orientated towards the position of the mobile handset it enables MNOs to provide services that are more targeted and effective." [5]
Definition - What does Location Based Services (LBS) mean?
"Location based services (LBS) are services offered through a mobile phone and take into account the device’s geographical location. LBS typically provide information or entertainment. Because LBS are largely dependent on the mobile user’s location, the primary objective of the service provider’s system is to determine where the user is. There are many techniques to achieve this.
Some of the most common LBS applications include local news, directions, points of interest, directory assistance, fleet management, emergency, asset tracking, location-sensitive building, and local advertisement." [6]
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