What is Hyper Local Media?: Definition
"Hyperlocalis the new buzzword in media and advertising. The word is especially in favor among community-oriented blogs and Web technology startups."
“Hyperlocal content is characterized by three major elements. Firstly, it refers to entities and events that are located within a well defined, community scale area. Secondly, it is intended primarily for consumption by residents of that area. Thirdly, it is written by an individual resident in that area.” [1]
Local Content:
"Local Content: Content contained on a website created specifically for a particular geographic location"
[2]
[2]
Communal Communication:
Communal communication also know as community communication.
"The Community Communication section focuses on media that originates, circulates and resonates from the sphere of civil society. It seeks to advance research on the objectives, practices and dynamics of community, alternative and citizens' media, including issues of localism, politics, socio-economics, language, ethnicity, gender, or other interests and intersections. Our concerns include issues of media access, participation and reception; media projects undertaken by marginalized and underrepresented groups; development and support of community-based media institutions and infrastructures; communication practices by social movements; innovative forms of media activism; interactions between classic community and new social media; alternative forms of journalism; and theoretical contributions to the research, evaluation and practice of community communication." [3]
[2]http://www.stepforth.com/resources/web-marketing-glossary/#.UtU7IPRdXTo
[3]http://www.iamcr.org/section-home-seccomm-201
"The Community Communication section focuses on media that originates, circulates and resonates from the sphere of civil society. It seeks to advance research on the objectives, practices and dynamics of community, alternative and citizens' media, including issues of localism, politics, socio-economics, language, ethnicity, gender, or other interests and intersections. Our concerns include issues of media access, participation and reception; media projects undertaken by marginalized and underrepresented groups; development and support of community-based media institutions and infrastructures; communication practices by social movements; innovative forms of media activism; interactions between classic community and new social media; alternative forms of journalism; and theoretical contributions to the research, evaluation and practice of community communication." [3]
links
[1] http://www.attentionmax.com/what_is_hyperlocal_can_someone_please_tell_me#.UtU5efRdXTo[2]http://www.stepforth.com/resources/web-marketing-glossary/#.UtU7IPRdXTo
[3]http://www.iamcr.org/section-home-seccomm-201
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